How you sell has become more important than what you sell. ![]() ![]() Well worth the time.ĭirect Highlights & Quotes from The Challenger Sale: Reading this summary can give you the gist, but if you haven’t read the full book I hope this pushes you in that direction. What resulted is this approximately 1800-word summary of direct quotes and other important points from the book. I read the book again last week, highlighting some of what I thought were its most important points. It addresses not only a better way to approach your customers and the sales process, but also how organizations and managers can improve their coaching, sales training and overall customer loyalty in the process. I highly, highly recommend it to anyone directly or indirectly in a position to sell. One of the best sales books I read last year was The Challenger Sale.
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